One of the biggest ways in which we recognize cars is by the logo they carry. For instance, if someone showed you a Mercedes-Benz without the trademark Mercedes-Benz logo, would you still recognize the car? The writers over at Neatorama.com did an awesome job talking about the evolution of car logos for several popular cars.

Using their blog as a guide, let’s take a look at one of my favorite cars, the Audi. Did you ever wonder how that name even came into fruition? Taken from their page:

German engineer August Horch, who used to work for Karl Benz, founded his own automobile company A. Horch & Cie in 1899. A decade later, he was forced out of his own company and set up a new company in another town and continued using the Horch brand. His former partners sued him, and August Horch was forced to look for a new name.

In 1932, four car makers Audi, Horch, DKW, and Wanderer merged to form Auto Union. The logo of Auto Union, four interlinked rings that would later become the modern Audi logo, was used only in racing cars - the four factories continued to produce cars under their own names and emblems.

So, the next time you’re out for a drive around town and look around at the cars around you, see if you can recognize the type of car minus the trademark logo; and realize that there is a lot more to an automobile than just the name.

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Tags: Auto Transportation //