Car Commercials: Banking on Success
If you haven’t seen the infamous commercial that was made for Honda some time ago, then I highly recommend it. Most people think of commercials as that annoying filler in between their favorite movies or shows where they can jump up and get a snack or use the bathroom. However, there are a lot of clever car commercials out there, such as the Honda car commercial, that are doing a fantastic job keeping people’s attention. 
But Do They Work?
You know a car commercial is good when, at first, you don’t even know what the commercial is advertising-only that you’re somehow mesmerized by it. For instance, a lot of people will remember the car commercial for Mitsubishi that showed the people in the Mitsubishi Eclipse dancing to some techno music. A lot of car commercials seem to be banking their success on music lately. For example, there is a foreign car commercial that is set to the music of the Renault Ballet- quite captivating really. But the bigger question here is, “Does it work?” Are these clever car commercials actually getting people to buy the vehicles?
It seems like the car commercials are working if people even remember what they were about. Think about it. Whoever is in charge of directing and producing the car commercials (or any commercial for that matter) only has a finite amount of time in which to capture that viewer’s attention. Incorporating catchy music into commercials is a clever move because even if you happen to start walking out of the room, the music will get your attention to come back in and see whatever it is on the television.
I don’t know about you, but after I saw that Mitsubishi commercial with the techno music and everyone having a good time, I felt as if I couldn’t have my father contact some sort of auto transportation service to ship it to me fast enough!
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